The integrated marketing services provided by the Pai PR & Communications are based on communication appeals and marketing targets of customers, explore the core values of customers’ brands and plan communication and marketing solutions accordingly.

1. Brand planning services: Provide planning and consultancy services encompassing brand building, brand added value and brand cross-border services based on the brand appeal of the customer.

2. Public communication services: Provide services including communication planning, media resources, communication content planning and preparation and new media marketing planning based on the brand demand of the customer. Such services include Search Engine Marketing (SEM), Search Engine Optimization (SEO), dual micro operation services (Weibo and WeChat), KOL market service (social network opinion leader marketing and communication), new media content creation and application (H5, APP, Micro Video and FLASH) and public opinion monitoring system.

3. Event marketing services: Provide event market planning editing, link creative design, program execution, post-program feedback collection and data analysis based on the customer’s demand. Such services include big events, itinerant exhibition, press releases, sports events, social or pro bono activities and Internet and social medial planning.

4. Big data marketing services: By leveraging big data platforms and utilizing comprehensive data assets, data match and prediction and analysis technologies, we conduct precise analysis of the massive and multi-dimensional individual data and enterprise information and constitute precise analysis models ranging from audience insight, audience orientation, audience contact till audience conversion, thus providing comprehensive information service and decision-making analysis. Such applications include DSP (Demand-side Platform), SoLoMo (Social, Local and Mobile services), O2O integrated marketing (online and offline data-directed marketing service) and EDM (Email Direct Marketing).